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The Gartner Hype Cycle™ for U.S. Healthcare Payers Report provides “critical input for strategic planning by tracking the maturity level and adoption rate of payer technologies and deployment approaches.”
According to Gartner, “Digital Health Navigator solutions orchestrate member experience across the ecosystem, addressing administrative tasks along with health needs”. The drivers of Digital Health Navigator solutions are – “Increased purchaser expectations and competition for service, which continue to fuel rapid growth for the healthcare engagement services industry. Payers are in a prime position to deliver these solutions, given their proximity to members and grasp of provider and plan data.”
Source: Gartner, Hype Cycle for U.S. Healthcare Payers, 10 July 2023, Mandi Bishop, Connie Salgy, Austynn Eubank and Gartner, Understanding Gartner’s Hype Cycles, Phillip Dawson, Jan-Martin Lowendahl, 24 July 2023
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